Branding in Higher Education
Oakleigh Consulting
Brands are big news. The term is regularly used in the media, in the workplace and even in your local pub. The City places a financial value on it and consumers make purchasing decisions based on it. Ask any organisation, be it a University or a multinational, if their brand is important and they'll say yes. But ask them, what is brand and why is it...Please log in to view the full thought leadership. If you haven't registered yet, you'll need to do so and must be a client (rather than a consultant) to view this content. Registration is free and only takes a minute.
