A decade of consulting thought leadership

To celebrate its 10th birthday, White Space is open to everyone…

After analysing over 22,000 pieces of thought leadership, White Space (www.sourceforconsulting.com/whitespace) celebrates its 10th birthday this Tuesday (18th September 2012), and to mark the occasion free access is being offered to the service for one day.

As part of the celebrations, White Space has identified five pieces of thought leadership from the last decade which have stood out and have been rated particularly highly:

  1. Booz & Company – Youth in GCC Countries: Meeting the Challenge: http://www.booz.com/media/uploads/BoozCo-GCC-Youth-Challenge.pdf
  2. Capgemini Consulting – Digital Transformation: A Road-Map for Billion-Dollar Organisations: http://www.capgemini.com/m/en/tl/Digital_Transformation__A_Road-Map_for_Billion-Dollar_Organizations.pdf
  3. IBM Global Chief Marketing Officer Study
  4. http://www-935.ibm.com/services/us/cmo/cmostudy2011/cmo-registration.html
  5. McKinsey – How Remarkable Women Lead: The Breakthrough Model for Work and Life http://www.mckinsey.com/ideas/books/RemarkableWomen/index.asp
  6. The Boston Consulting Group – Accelerating Out of the Great Recession: Seize the Opportunities in M&A: http://www.bcg.co.jp/documents/file52102.pdf

Fiona Czerniawska, Joint Managing Director at Source and founder of White Space said:

“Consulting firms spend huge amounts of time and money producing an ever-increasing amount of thought leadership. Ask clients what they think of the output and they tell you that the best material is hugely influential in persuading them to buy consulting services from a particular firm, while the rest – the majority – is largely ignored. Using our tool, consulting firms can benchmark their thought leadership and find the ‘white space’ quickly.”

White Space includes thought leadership from about 30 of the world’s leading consulting firms, all categorised and searchable by service, sector and geography. In addition to White Space ratings reports, there are quick links to some of the best thought leadership relevant to various different services and sectors.

The White Space Open Day is particularly aimed at anyone who plans, creates, promotes or disseminates thought leadership within consulting firms.

For those consultants that would like to take part, contact julie.ahadi@sourceforconsulting.com or telephone +44 (0)20 3178 6445. Please note that access is restricted to consulting firm employees or organisations that use consulting services with 10+ full-time staff. For further information please see www.sourceforconsulting.com/whitespace.




For further information about this press release, please contact:

David Pippett, DWP Public Relations

Tel: 07899 798197

Email:  david@dwppublicrelations.co.uk


Joy Burnford, Joint Managing Director, Source

Tel: 07966 279689

Email: joy.burnford@sourceforconsulting.com


About Source

Source is a leading provider of information about the market for management consulting. Set up in 2007, with offices in London and Dubai, Source serves both consulting firms and their clients with expert analysis, research and reporting. We draw not only on our extensive in-house experience, but also on the breadth of our relationships with both suppliers and buyers. All of our work is underpinned by our core values of intelligence, integrity, efficiency and transparency.

Sourceforconsulting.com is owned by Source Information Services Ltd, an independent company, which was founded by Fiona Czerniawska and Joy Burnford. Fiona is one of the world's leading experts on the consulting industry. She has written numerous books on the industry including: The Intelligent Client and The Economist books, Business Consulting: A Guide to How it Works and How to Make it Work and Buying Professional Services. Joy Burnford was Marketing and Operations Director at the UK Management Consultancies Association between 2003 and 2010, and prior to that worked for PA Consulting Group and has extensive experience of marketing consulting services.



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