Propaganda
Propaganda, established in Huddersfield in 1996, has now become one of the UK's most successful strategic brand and marketing consultancies. Now headquartered in Leeds, the business employs a team of skilled and experienced business people who combine the core disciplines of marketing strategy and brand development to clients across multiple sectors.
Propaganda transform our client's brand and business equity through a critical combination of broad experience, astute thinking, penetrating understanding and creative insight.
Propaganda aren't about traditional marketing. We are about marketing that is smarter, more strategic and better aligned to the direction and priorities of our clients' businesses. In short, delivering marketing effectiveness. In the current climate, marketing effectiveness is no longer a business aspiration, it is now a critical business requirement whether your business is struggling in the current climate or looking to take advantage of your positioning during the downturn.
The results we deliver for our clients are what drives each of the team, every day. The seven gold awards Propaganda have won over the last 5 years at the MCA Management Awards bears independent testament to the tangible results we have delivered for clients from Seabrook Crisps to FMG Support.
Recent news from Propaganda
Propaganda’s Julian Horberry named Management Consultancies Association Marketing Consultant of the Year
Julian Horberry, planning director at Leeds-based strategic and creative agency Propaganda, has seen off competition from Accenture and Ernst and Young to win the Management Consultancies Association’s (MCA) Marketing Consultant of the Year award.
In conjunction with The Times, the national MCA Consultant of the Year Awards were open to all MCA member consultancies, which includes Deloitte, Pricewaterhouse Coopers and KPMG, to celebrate the achievements of individual consultants. The awards identify the best consultants in each of six categories, where individual consultants have demonstrated excellence in their field of consulting. Propaganda’s entry was subject to a rigorous judging process and was evaluated against criteria including client focus, leadership, teamwork, communication, project management, critical thinking, specialist knowledge and client testimonial.
Julian’s instrumental roles in the development of innovation programmes for growing fleet performance improvement company FMG Support, in the recent brand re-positioning of Greggs the Bakers plc resulting in share increases, and the launch of the Illamasqua make up brand based on insight, were all key examples that impressed the judging panel.
accreditations & policies
Management Consultancies Association Member 
Corporate social responsibility Diversity Supplier Environmental policy case studies
360° of discovery, 360° of changeMost people over the age of 35, living in the north of England will have some story to tell about Seabrook Crisps. Whether it be about how they were a special treat when they visited their grandparents or how you just had to have a bag after a trip to the swimming baths. It was this ‘love’ for a brand in ‘decline’ that provided...
The Car People - Driving The Point HomeThe Car People have exceeded an annual turnover of £100m! In the months following the brand launch, new customer visits increased by an average of 22%. And 99% of customers claim they would buy from The Car People again. Industry journal ‘What Car?’ ranked The Car People 2nd in performance.
Fox's Biscuits - A brand less ordinaryThe launch of the Viennese Whirls advertising was followed by a rise in Fox’s sales from £1.8m to £2.2m per week. Sales on Viennese Whirls increased by 64%.
Spear and Jackson- I Came, I Saw, I ConqueredAgainst a first-year target of 30,000 units, the company sold over 200,000 units. Their wood saw division increased its turnover from £675,000 to £1,765,000 within a year, and £350,000 was invested in additional machinery to meet demand for the Predator.
GHD - A Brand Bibleghd's turnover shot up from £5m in 2003 to £85m in 2006; it topped the 2006 Sunday Times Fast Track 100 table for private companies; it was launched in 15 international markets; attained UK Top 100 Cool Brand status and in 2007, the business was successfully sold for £160m.
Greggs the Bakers - Baking a Brand BetterOverall sales for Greggs have seen an average increase of 9%. We have also served an extra 3 million customers and sales of savouries have rocketed by 15%. With a turnover increase to £550m, our image in the City has also gained favour with a positive impact on Greggs' share price.
French Connection - Real Wine. Real SuccessToday,French Connection is No 12 in the top 20 list of ALL wine brands sold in the UK. It is No 3 in the list of top 10 French wine brands in the country, and also the fastest growing
What’s not to like about a bottle of good French wine, right? Unfortunately for French Connection, their bottles were not really making people flock to the supermarket....
FMG Support – No fleeting SuccessFrom £29m in 2004, FMG's turnover went up to £75m in 2007. Royal Mail went from saying they couldn't appoint an unknown, to awarding FMG Support a 3-year contract for 40,000 vehicles.
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thought leadership
During this economic downturn, corporate minds are increasingly acutely focussed by the challenge of competing and surviving in commercial conditions that many have never experienced before. Organisations are understandably reviewing every area of their expenditure and income to identify how they can operate more effectively in the ever-changing business...
