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PRUPIM, part of the M&G Group

Berkeley Partnership LLP, The, 2010

Redefining strategic vision and operating model

Summary

The company has been impacted by the recent downturn in global property markets, which has proven more severe than anticipated.

Key assumptions in PRUPIM’s existing 2009-2011 strategic plan were no longer valid, and PRUPIM needed to take action to reflect new market conditions.

The Board sought to rethink PRUPIM’s five year vision and strategy and reshape its three year business and operating plan for the 2010-2012 period. Key outputs from this plan were to review their business model and assess sourcing options for certain functional areas.

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