Marks & Spencer
Berkeley Partnership LLP, The, 2009
Driving international expansion at Marks & Spencer
Summary
M&S had over 100 international stores, nearly all operating under a franchise model. Sales growth had been inflationary for several years
A strategy consultancy had reviewed the international market and operations and made recommendations to increase growth and profitability. The client had put in place a team to deliver the recommendations which covered significant changes to a number of areas including pricing, catalogue and store format. However after several months' work, the management team wanted a faster pace of delivery
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