Investors in People UK
Deloitte, 2008
Getting to know your customers
Summary
Investors In People UK (IIPUK) were faced with a challenging target of increasing the penetration ratio of their brand amongst potential business partners. To facilitate this, they required a CRM solution that would enable the accurate identification and tracking of their customers through a complex customer journey lifecycle. This would provide a platform for a more proactive approach to managing their customers and enabling a greater number of customers to progress through to full recognition as an Investor In People.
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