E.ON
Edengene, 2008
New Online Channel Transforms B2B Sales
Summary
E.ON B2B was about to re-brand and was undertaking detailed customer segmentation. They wanted to leverage the customer insight to build a portfolio of market-leading propositions that would further differentiate them in a commoditised industry and help them build the brand, significantly increase SME acquisitions, and reduce cost to serve.
However, with a very limited online presence and no B2B e-commerce offering, E.ON were lagging considerably behind their competitors.
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