E-ON
Edengene, 2007
Building a major new sustainable energy business
Summary
By 2007, companies in the UK retail electricity and gas markets faced two major challenges. First, intense price competition combined with sharply rising wholesale prices was creating significant pressure on margins. Secondly the entire industry was under duress from customers, government and other stakeholders to respond to climate change and in particular to the increased demand from business customers for energy from sustainable sources.
As a trusted adviser to the E.ON leadership team for over 7 years, Edengene was asked to develop a strategic response to this rapidly developing situation.
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