BT
Edengene, 2006
Creating a New Healthcare Service Business
Summary
BT is one of the leading providers of network based services to the National Health Service (NHS) in the UK. In 2005 BT was seeking to extend its positioning within the health sector, leveraging its capability and knowledge to identify and build a valuable new healthcare-related communications business
The emerging patient self-care market presented a sizeable opportunity for BT. Seventeen and a half million people in the UK live with a long-term condition (for example, diabetes) and the incidence of chronic illness is projected to grow significantly.
Long term conditions and their complications cost the NHS £42bn annually, representing 78% of total costs. The NHS Improvement Plan recognised that patient self-management can significantly improve health outcomes and materially reduce long-term costs.
BT identified the opportunity to be an information and communications service provider to patients managing their conditions, and asked Edengene to assist them in identifying the best strategic approach and business model, design the customer proposition and help identify how best to take their offer to market.
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