BT
Edengene, 2001
Driving ‘New Wave’ Income Growth across BT Group plc
Summary
In 2001, BT faced revenue and margin threats to its core telephony markets due to regulation promoting competition in a deregulated market. BT recognised that improving core competitiveness would not be enough to sustain growth; a large and profitable stream of ‘new wave’ revenues needed to be created to offset core market losses and create the potential for long-term growth. It needed to happen fast. In the Retail division alone, BT needed to build new, profitable lines of business delivering an annual revenue of £1bn within 3 years.
For help, BT turned to Edengene, a consultancy with a track record of establishing major new growth engines, and deploying market-leading innovation techniques within a tough ‘get it done’ process to get large new businesses to market quickly.
