Boots
Edengene, 2004
Putting the chemist back into Boots the chemist’
Summary
In 2004, Boots undertook a strategic review, and concluded they needed to re-energise their pharmacy business – ‘Putting the chemist back in Boots the Chemist’. Pharmacy, a £1.2bn business segment driven by medical prescriptions, was at the core of Boots heritage, and was believed by Boots’ management to have significant latent potential.
In particular, the imminent launch of electronic transfer of prescriptions (ETP) presented opportunities to access patients and address the location disadvantage of predominantly high-street (rather than community) pharmacy locations.
Edengene was engaged by Boots to deploy its innovative thinking and methods to develop a plan to grow Boots’ share of the dispensing market, re-energising the core proposition to pharmacy customers and delivering new valuable products and services – fuelling a new phase of growth for the pharmacy business.
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