An automotive importer and retailer
Boxwood, 2005
Driving promotional value
Summary
An automotive importer and retailer suspected that the promotional value of its demo car fleets could be achieved at lower cost.
We uncovered the true end-to-end costs and identified the root causes driving those costs.
Working with the client and a key supplier, we identified the maximum number of vehicles required, and quickly removed the surplus.
Implementation of a new control system will allow proactive management of the fleets and ensure the £2.3m saving is sustainable.
Please log in to view the full case study. If you haven't registered yet, you'll need to do so and must be a client (rather than a consultant) to view this content. Registration is free and only takes a minute.
