A leading producer of bread and snacks
Bourton Group, 2004
Lean distribution
Summary
This well-established household name supplies bread to major and minor retailers from Aberdeen to London using bakeries positioned from the Midlands area up to Glasgow. Distribution needs to move fast because product life is short and customer service expectations are high. However, costs must be kept low in such a highly competitive market. Bourton Group were asked to review distribution operations throughout the UK.
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