Seabrook Crisps
Propaganda, 2008
360° of discovery, 360° of change
Summary
Most people over the age of 35, living in the north of England will have some story to tell about Seabrook Crisps. Whether it be about how they were a special treat when they visited their grandparents or how you just had to have a bag after a trip to the swimming baths. It was this ‘love’ for a brand in ‘decline’ that provided the drive to undertake a challenging brief. One that required everything from business reengineering to brand re-vitalisation, a requirement to change 30 years of inertia to remain relevant in a fast changing category.
Difficult decisions had to be made to break some of the legacy issues of ‘family ownership’, with a healthy respect for the past, but the business had to be brought into the 21st Century to survive and prosper.
