French Connection
Propaganda, 2009
French Connection - Real Wine. Real Success
Summary
Today,French Connection is No 12 in the top 20 list of ALL wine brands sold in the UK. It is No 3 in the list of top 10 French wine brands in the country, and also the fastest growing
What’s not to like about a bottle of good French wine, right? Unfortunately for French Connection, their bottles were not really making people flock to the supermarket. In fact, most French wine brands were taking a beating due to the rising popularity of New World wines.
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