HBOS

Edengene, 2007

Challenging the ‘Big 4’ in Business Banking

Summary

HBOS had a stated aim to achieve 15-20% market share within their competitive key markets.

Business Banking was significantly lower than this, and a new approach was required to close out the gap.

Identifying that this could not be achieved using internal resources solely, they wanted find a suitable collaborative partner.

After a provocative and challenging pursuit, HBOS recognised that Edengene could help them to think differently about their market and identify optimum ways of achieving this target.

Vision mapping, market landscaping and customer experience illustrations all helped take the chosen “Challenger Brand” business model to life, and set them on course for impressive market growth over the next 3 years.