HBOS
Edengene, 2007
Challenging the ‘Big 4’ in Business Banking
Summary
HBOS had a stated aim to achieve 15-20% market share within their competitive key markets.Business Banking was significantly lower than this, and a new approach was required to close out the gap.
Identifying that this could not be achieved using internal resources solely, they wanted find a suitable collaborative partner.
After a provocative and challenging pursuit, HBOS recognised that Edengene could help them to think differently about their market and identify optimum ways of achieving this target.
Vision mapping, market landscaping and customer experience illustrations all helped take the chosen “Challenger Brand” business model to life, and set them on course for impressive market growth over the next 3 years.
Please log in to view the full case study. If you haven't registered yet, you'll need to do so and must be a client (rather than a consultant) to view this content. Registration is free and only takes a minute.
