E.ON
Edengene, 2006
E.ON B2C commercial propositions
Summary
When the new MD of E.ON’s consumer division began his new role, he identified an opportunity to develop a world class propositions capability to address gaps in the overall customer value proposal and create a new pipeline for sustainable growth.He enlisted the help of Edengene to assess the situation, develop a robust propositions process and organisational structure, and to accelerate new proposition development.
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