A major global retail bank
Edengene, 2007
Developing new propositions for the credit card market
Summary
Edengene developed a portfolio of initiatives for the short, medium and long term.We worked with teams from across the business in three areas:
1. Acquisition initiatives
2. Retention initiatives
3. Service initiatives
We followed this with our highly successful Dragons Den-style process, working with senior executives to prioritise the best ideas and creating a high level of engagement from top to bottom of the organisation.
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