A major global retail bank
Edengene, 2007
Rapid Innovation Diagnostic
Summary
Collaborating closely with the bank, Edengene conducted a rapid analysis of their innovation capability, using a proprietary methodology developed with over 60 FTSE 100 companies in other industries.
By surveying both customers and staff, we identified hot-spots for change, seven major opportunity spaces for the business, and specific initiatives to exploit those spaces.
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