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Gurus

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A different way of thinking about gurus

By ⋅ 13 September 2010 ⋅ Post a comment

Sex and consulting aren’t natural bedfellows, if that’s the right term to use, but a discussion over dinner with several senior marketing people in the industry suggests that might be about to change. I’m not for a second suggesting that anyone is planning to take diversification to a new level or that we have a [...]

To guru or not to guru

By ⋅ 15 May 2010 ⋅ Post a comment

That is the question. Since the 1930s, when Marvin Bower refused to rename McKinsey and Co Bower and Co because he wanted clients to buy the firm, not him, it has been accepted thinking in consulting firms that the individual is subservient to the firm. From the partnership structure which promoted collective stewardship to corporate [...]

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