//archives

Consolidation

RSS feed for this section
This category contains 2 posts

Let your logo do the talking

By ⋅ 12 December 2011 ⋅ Post a comment

I’m willing to bet that when the marketing departments of consulting firms sit down with their favourite marketing agency to discuss developing a new logo, there’s one thing that isn’t on their agenda: acquisitions. They’ll discuss all the usual stuff, of course: brand values, the way the logo will look  on everything from neon to [...]

Booz, Kearney and Co

By ⋅ 4 June 2010 ⋅ Post a comment

The possible merger between AT Kearney and Booz and Co has created quite a stir. So far much of the attention has been focused on what this means for the other big strategy firms. Is McKinsey, Bain or BCG likely to feel threatened? My guess is not, not least because this move – if that’s [...]

—