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Thought leadership in the age of mass-customisation
The narrower your focus, the bigger your audience: it doesn’t sound right, does it? Accustomed to the idea of mass-media, we assume that material with the broadest appeal will be read by the most people. But the internet and social media may invert that relationship: because people can pick and choose what they want to [...]
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Demand for consulting in the countries of the Gulf Co-Operation Council (GCC) has been growing fast since the recession, but for most consulting firms in the region this hasn’t meant a return to business as usual. That’s been confirmed by our recent round of client research, this time focusing exclusively on the views of almost 150 [...]
Back in 1998, whilst working for the now ailing Japanese electronics giant Sony (whose ailing, I should point out, has nothing to do with my having worked there and everything to do with my having left), I applied for a sales position. Asked to make a presentation to my erstwhile colleagues I duly delivered what I considered to [...]
Joe (let’s call him) is good at making presentations. A highly-experienced consultant, he’s knows how to project his voice, read his audience, put just the right amount of content on his slides and not fiddle with the loose change in his pockets while he talks. People are nice enough to say that he says interesting [...]
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