Marketing and brand

We help give consulting firms an objective view of how they are perceived in the market place and identify opportunities for maximising return on marketing spend. Our knowledge of the consulting market means we can quickly get much deeper than a generic market research or marketing company, asking the questions that really matter and uncovering the most valuable insights.

Recently we have:

• Analysed online and offline marketing activities of a consulting firm and its main competitors across sectors and target groups. Our recommendations highlighted gaps in the market where marketing spend would have maximum impact, as well as opportunities to engage with key groups of people.
• Reviewed key pieces of thought leadership generated by one consulting firm and compared them with their competitors' output. Using our methodology for assessing thought leadership, we made a range of practical suggestions as to how our client could improve its own thought leadership
• Interviewed past and current clients of one consulting firm to generate an objective view of how that firm is perceived. We provided our client with new insights and identified opportunities for much clearer positioning in the market place.
• Carried out due diligence on behalf of the potential buyer of a UK consulting firm. Our knowledge of the industry, combined with probing client interviews, meant we could quickly return a thorough assessment.

“Source provides reliable and thought-provoking research and analysis that we can use to engage and nurture our customer relations” - Matthew Skipper,
Tata Consultancy Services

"We commissioned Fiona/Source to conduct a detailed client feedback report. From inception to completion the experience was exceptional. We worked very closely together to establish the insights we wished to extract, deadlines were met even though extremely ambitious and the resulting report was tailored precisely to our needs. I would highly recommend Fiona for her outstanding knowledge and insight in the consulting industry as well as her professionalism, flexibility and approachability."
Andrew Stewart, Managing Director, Financial Services, Navigant