Creating thought leadership

Based on our deep knowledge of current thought leadership, we manage and deliver high-quality thought leadership for our customers and generate high-impact media coverage.

We add value at each stage of the process:

Defining the concept

• Knowledge of what has already been written
• Creative ideas

Agreeing an approach

• Experience of what works well
• Awareness of potential pitfalls

Managing the research

• Ability to set up interviews with external and internal experts, and manage the  interview process
• Experience of setting up and managing quantitative surveys

Interviewing experts, internally and externally

• Interviewing skills - ability to draw out interesting concepts and ideas

Writing the report

• Strong business backgrounds combined with analytical skills
• Experience of writing clearly and persuasively for business people

Gaining publicity for the report

• Excellent media contacts for this market as shown by our results

Throughout the process

• A pain-free process for our client
• Speed from concept to completion

"From the outset, Source displayed the commitment and energy to make sure the research was delivered in exact accordance with our needs. We had never worked with Source before, but the project exceeded our expectations and we would, therefore, not hesitate to recommend their services."
John Howells, Vice President, Welfare and Pensions, Capgemini Consulting

"Based on the success of prior working relations, in March 2010 Xantus commissioned Source to research and write a report examining mergers and acquisitions in the public sector, compared to those in the private sector.  The media coverage we received on the back of the report exceeded all expectations (including articles in The Times, The Independent and The Guardian). Overall, this research exercise was an enormous PR success for Xantus - as such we have already agreed to work with Source in early 2011 on a similar project."
Catherine Sanders, Marketing Manager, Xantus Consulting

Sungard asked Source to produce a bespoke piece of research to strengthen our position as experts in business resilience. We were delighted  by the manner in which Source worked with our own consultants and the professional approach to setting up and leading interviews. We now have a great report which we are using to build relationships with new clients - this wouldn't have come to fruition without Source's commitment, experience and expertise."

Daren Howell, Marketing Manager, Sungard Availability Services (UK) Ltd